Sharing Superheroes: Microsoft
So you want to play on the side of the tracks where the big boys hang out, huh? Good for you – they’re proof that Sharing Superheroes success scales. Whether you’re CMO of Apple or just starting out...
View ArticleSharing Superheroes: Southwest Air and State Farm
Southwest Air Superhero Power: Blogging. Fisticuffs may ensue with anyone who doesn’t share my extreme excitement about what Southwest Air has done with its ‘everything on show’ approach to...
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Content Marketing: Free Car*!
I’ve been away for a few days. In that time I’ve gained a marginal tan and been ripped off by a fiend (no r missing there, I assure you). But let’s get back to the rub: I’m feeling overexcited in that...
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Let’s Save the Internet
Today was supposed to be the day I was to enthral you with an article about how your content is only valuable if it registers genuine happiness with your customers. You can give everything away, but...
View ArticleContent Strategy 101
Who actually understands the concept of content strategy? Believe me when I say we spent a lot of time trying to define exactly what it is we do for companies who want to take the next step into...
View ArticleIf You Don’t Love It, Leave It
Many people in business are plodding through life hoping for that golden egg to crop up out of nowhere. These people have been doing business for years, running the show on their terms oblivious to the...
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5 Secrets to Successful Marketing
Business is about doing the right thing when the clock is ticking, and giving you the freedom to enjoy your downtime any way you choose. It’s that easy. But the problem with today is that every way you...
View ArticleTap into the Power of Excitement to Transform Your Content
If you’ve visited a bookstore recently, you’ll know the world isn’t short on tomes about content marketing and pushing customers’ buttons. But if there’s one thing largely absent from these titles,...
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What to do When Distraction Strikes
The other day I discovered an app for my Android smartphone that rendered me weak-kneed. It wasn’t exactly useful (unless you often find yourself coursing along busy streets, into underground stations...
View ArticlePay What You Can: A Marketing Revolution
The world of marketing is ripe for a shakedown. So I’m confident what I’m about to share with you is going to be a sleeper hit. I’m not shouting this from the rooftops. This is for your eyes only....
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Why Local Businesses Suck at Internet
I’ve spent a lot of time this week talking to people in my home town of Southport about how they use the internet to flesh out their relationships with customers. A lot have put all their wedge on...
View ArticleAlison Gow | Editor, Daily Post
I may have warned you earlier that I’m starting up an occasional series of interviews with people I admire. People who change stuff. People who just see the world differently and want to help us...
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Why Your Business Needs Sharing Superheroes
I’m pretty happy with that book you might have heard about by now. It’s called Sharing Superheroes: Why Today’s Best Business Are Giving Everything Away – And Now You Can Too. You can grab a PDF of...
View ArticleThe Shocking Truth About Marketing
I literally can’t wait to read Marketing In The Round. It’s a new book from Spin Sucks’ Gini Dietrich and Geoff Livingston. The subtitle – How to Develop an Integrated Marketing Campaign in the Digital...
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Why ‘You Marketing’ is the Secret to Your Sustainable Success
I have this theory that it’s the people who surround you that define your success as much as you do. That’s why I’m so glad to have people like @jordhy on my Twitter ship. I’m flattered (right now,...
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Context is King
We’re in the grip of a pandemic with twin totems: Time poverty and distraction. It doesn’t matter how we aim for semantic search, or what the next machine-driven innovation might be. Until Singularity...
View ArticleHave You Done the Math?
So what if I alienate 99.99% of the world’s population by being me? I’ll take the 600,000 who care. #umarketing — Dave Thackeray (@DaveThackeray) July 11, 2012 And that’s conservative. Chances of your...
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Disgusted by TalkTalk
I really do get exasperated when big brands deliver staggeringly bad levels of service. Take TalkTalk. I’ll let my letter of complaint tell the tale. ==== I am so very, very angry with you right now. I...
View ArticleCustomers: They Need You Need Them
Customers aren’t any less part of your business than you are. Once you’ve recognised this, that’s when you become an organisation fit and ready for 2013 and beyond. In the days, weeks and months to...
View ArticleIf Not Content Marketing…
… then what? Content marketing works on some levels. It’s the marketing of information. We all pretty much get what content is, after all. But content marketing somehow sounds unethical. Like you’re...
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